ABOUT JAMES HEY

Your UCI Coach Expert

Helping cyclists of all levels train smarter, ride stronger, and reach their personal best.

I am a UCI Level 4 Certified Coach with over a decade of elite coaching experience, dedicated to unlocking your cycling potential, whether you aim for a podium, a personal best, or just riding stronger and smarter. From grassroots development to World Championship performance, I bring high-level expertise combined with a personal, empathetic coaching approach.

MY MISSION

To inspire and support cyclists of all levels through expert coaching grounded in science and genuine connection. Cycling is about passion, purpose, and progression — not just watts and metrics. Whether you’re racing, recovering, or starting out, I provide accessible, empowering, and transformational coaching every step of the way.

MEET YOUR COACH 

James Hey 

Elite Cycling Coach | UCI Level 4 Certified | British Cycling Talent Development Coach

With 10+ years’ international coaching experience specialising in road and track cycling, I’ve worked with juniors, amateurs, and national teams. Qualifications include: 

  • UCI Certificate of Advanced Studies in Cycling Coaching (Level 4) 

  • British Cycling RISE Scholarship (Elite Coaching) 

  • Accredited TrainingPeaks Coach – expert in data-driven, personalised endurance training.

  • Certifications in Performance Nutrition, TrainingPeaks Advanced & WKO5 

  • Head Coach of Afghanistan at the UCI World Championships and Asian Road Championships 2023.

  • Founder of The Cycle Coach Ltd 

I focus on developing the whole athlete—physically, mentally, and emotionally.

My Journey

Starting as an amateur racer and multi-Ironman finisher, I transitioned into coaching in 2015, driven to help others reach their full potential. Since then, I’ve coached worldwide—from young riders to World Championship contenders—and led international training camps for elite U19 and U23 athletes. I also deliver coaching development programmes on behalf of the UCI, supporting emerging cycling nations and national federation coaches.

Recently, I served as a Talent Inclusion Coach for British Cycling’s Talent Development Team, promoting diversity in elite pathways. Locally, I offer private coaching, helping amateurs train smarter and stay motivated, and lead a pioneering GCSE cycling initiative that supports the practical performance element for students studying GCSE PE.

From national teams to everyday cyclists, my mission remains to empower people through cycling at every stage.

Success Stories

  • "James’s coaching gave me the structure and confidence I needed. I went from club rides to national-level racing in one season."

    — Emily R., Amateur Racer

  • "His knowledge, support, and genuine care helped me achieve a lifetime goal."

    — Chris T., Ironman Athlete

  • "James doesn’t just write plans, he builds confidence. I’ve never felt stronger on the bike."

    — Mark H., Amatuer Racer

  • “The mix of science and support James brings is second to none, he makes the numbers work for me.”

    Chris D., Time Trialist