Cycling Progression
from
Grassroots to Competition
INTRODUCTION
Who is the Cycle Coach?
The Cycle Coach is the embodiment of dedicated cycling expertise, led by James Hey—an internationally recognised UCI Level 4 Certified Coach with over a decade of experience guiding cyclists at every level. Founded in 2018, The Cycle Coach goes beyond conventional training by combining cutting-edge science with a deeply personal approach.
James blends knowledge and genuine connection to unlock potential and elevate performance.
FOUNDER & COACH
Visionary Leadership
James Hey leads with vision and purpose, using his expertise to inspire, develop, and elevate cyclists and coaches worldwide. Through The Cycle Coach and his UCI role, he drives lasting change, creating opportunities and raising performance across all levels of the sport.
Our Services
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Performance Coaching
Work with me 1-to-1 for coaching that’s built entirely around you. Together, we’ll create a personalised plan, keep you motivated, and help you ride stronger, faster, and with more confidence.
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Schools
Designed for schools and GCSE students, this 6-hour beginner cycling programme supports the practical performance element of GCSE PE through an engaging introduction to track and road cycling.
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Training Plans
Flexible, science-backed training plans designed for cyclists of all levels. Tailored to fit your lifestyle and goals, these structured plans help you get faster, stronger, and race-ready, all backed by expert guidance and proven results.
MY COACHING PHILOSOPHY
“Connect with the person and the data, and success will follow.”
I believe understanding you beyond the numbers is key. By building trust and a supportive team culture, I help unlock your true potential.
Accredited Partners & Affiliations
Proudly associated with
